Insights: Amazon ‘Climate Pledge Friendly’ Improves
Amazon is adding four new certifications from major US health, organic, and animal welfare organisations to help shoppers find more sustainable products.
Amazon posted an update on its Sustainability News pages on June 13, 2021 stating:
“Climate Pledge Friendly is a program that makes it easy for customers to discover and shop for more sustainable products in Amazon’s store. We have partnered with trusted third-parties and created our own certification, Compact by Design, which highlights products that meet sustainability standards and help preserve the natural world. Climate Pledge Friendly continues to expand its selection of more sustainable products, and customers can now see the Climate Pledge Friendly badge on more than 75,000 products across the U.S. and Europe.
Now, Amazon is adding four new certifications to help shoppers find more sustainable products across grocery, household, beauty, and more.”
As with everything Amazon technology and trends are led by the US platform, however, this latest announcement from Amazon despite the US focus is further evidence of follow through on helping shoppers find more sustainable products.
The lineup of new certifications includes:
The U.S. Environmental Protection Agency (EPA) Safer Choice
Regenerative Organic Certified
Each of these is an indication Amazon is securing approval from trusted leading independent standard and certification bodies who have recognised their stamp of approval can be a signpost to shoppers and brands alike. Consumers are on Amazon - let’s help them make the right choice.
Read the full article from Amazon staff here where you can find out more on each of the above organisations:
The team at ThePurposeLed are looking forward to news of similar partnerships to come for the UK/EU We will keep you posted!