Our Services
Branding on Amazon
Amazon can be a crowded platform, home to many brands where values such as sustainability, ethics or purpose are not prioritised. To ensure your brand story and purpose are understood, you need an unforgettable brand experience to drive conversion and generate brand loyalty.
Replicating the brand experience from your main website and social channels is a start. Ideally, you need to be adapting to the platforms ever-changing functionality, platform-specific promotions, seasonal variations, or amplifying new product launches.
We can work with your internal resources or existing creative agency to optimise the key Amazon branding touchpoints of:
Brand Stores
Sponsored Band Videos
PDP Imagery
A+ Content
Or, we can manage the entire process by working directly with your brand team where we provide the brand strategy, graphic design or video production.
Your brand story heard, your purpose understood.
You need to be seen to be heard.
Search Visibility
Change doesn’t happen if the reason for doing so is left undiscovered. Being easily found on Amazon is critical, use this reality to your advantage and everyone will benefit from better products in search results.
SEO on Amazon
We will undertake extensive keyword analysis to inform SEO. At a basic level there are three key areas we focus on to ensure your products are optimised for search:
Page Title
Bullet Points
Description
We will develop a clear, keyword-rich copy that highlights key product benefits and points of difference from your brand and purpose. Our tried and tested approach is proven to improve SEO while maintaining readability.
Paid Search & Display
SEO can take time to make an impact and in some categories often it is not enough in some cases, up to 50% of the search results page is comprised of sponsored ads. Effective paid search and display campaigns have become essential for visibility.
As well as our manual optimisation, we utilise AI technology to continually monitor your campaigns and instantly make changes to make ensure your products are on show when and where they need to be.
Channel Strategy for Amazon
Whether launching on the channel, growing the market share or improving brand messaging and presence, your reasons for focusing on Amazon are your own. We provide strategy and clarity to help you get the best from Amazon and your specific requirements from the channel.
Amazon channel strategy is part of our service for all clients so you can get the best from the platform, this can include:
NDP Analysis & Recommendations
Marketplace Expansion
Branding & Advertising Strategy
Promotional Planning
Category & Competitor Analysis
If the above is of interest to you and you are not a client we can provide standalone consultations with pre and post insights, tools, tips. Book a 15-minute exploratory call to see if that is for you:
Clarity comes from strategy.
We handle Amazon so you can run your business.
Complete Support
While Amazon provides many self-help guides and direct support services, we find plenty of brands still struggling to navigate the Amazon platform and its ever-evolving functionality.
From day-to-day dealings with Amazon’s many teams or resolving a legacy issue, we are on hand to assist and resolve any challenges you may have, or opportunities you want to explore, leaving you to focus on the running of your business. Our support covers:
Operational Support
Issue Resolution
Stock Forecasting
Platform Support: Seller vs Vendor
Program Support: LaunchPad, Climate Pledge Friendly etc
Want to know more?
See Our Solutions
Everyone is different, your experience with Amazon and the support you need will differ too. We have solutions for everyone.
Get Free Insights & Guides
Please visit our resources page for free insights and guides to help if you are taking a DIY approach to improve on Amazon.